I never realized the ton of benefits that would come with online marketing.
My wife and I run a heating and air conditioning business, and although we both run the HVAC company, she is the one who mainly takes care of it.
I like to devote my time to many other interests. Because of this the HVAC company has been put on the back burner before, as I wanted to try other things first. However, when our heating and air conditioning company was starting to get less and less customers every year, I grew worried. One of the things I have been meaning to try is online marketing. I knew that digital marketing was very popular nowadays, but since we lived in a small town where almost everyone knew each other, I didn’t think it mattered for us as much. Word of mouth was just as good here, or at least I thought. Well, my wife convinced me to go with a marketing business, and with the marketing business, they taught us how to use Google ads to gain more attention. These ads actually ended up bringing people from out of our town to our A/C company. I had never thought of it before, but since our town is in a rural area, there are plenty of people that haven’t heard of us, and needed HVAC services. This same marketing company also was a SEO business, and offered their SEO services. Search engine optimization helped us get the right keywords for our business, and now our business is thriving.