My dad has been in the heating and air conditioning industry forever.
When I was younger, he was just a simple heating and A/C technician.
But he wanted to be more than just a HVAC worker, so eventually he and my mother created their very own heating and air conditioning company. Together, the two of them created a very popular heating and cooling company, and it did incredibly well in our small town. Well, as much as I liked the business, I didn’t really want to take part in it, and so once I was old enough, I moved out and on my own. I was more interested in technology. Several years later, my dad and I were talking when he mentioned how the A/C business hadn’t been doing so well. He told me the business was not getting nearly the amount of customers it used to, and my first thought was that he needed to advertise better. I knew my dad didn’t know anything about digital marketing, and so that is the first thing I recommended to him. I actually had to explain what online marketing was, because he wasn’t sure. I told him about Google ads, pay per click, search engine optimization and what not. But since he seemed confused, I knew he was going to need professional help. I directed him towards a digital marketing company that also offered SEO services, and told him he would get the best help there. My solution worked, and their A/C business is doing much better now.