My sister’s advertising campaign is working

Several years ago I jumped out of the 9-5 workforce and decided I was going back to school.

It had been a long time since I studied anything or tried to fill my brain with new specialized knowledge. I was really nervous to be back in a learning environment with all of these young bucks as competition. You see, I decided I was going to become a certified heating, cooling, and air quality control specialist rather late in life. I didn’t want to sit at a desk anymore and the idea of becoming a residential HVAC technician was quite attractive. It would only take two years to obtain my heating and cooling certification at which point I could work for any local air quality control dealership for reliable income. I easily passed all of my central heating, cooling, and ventilation repair courses and graduated at the top of my class from the local trade school. I was extremely happy with this development until I got into the heating and cooling industry itself. I quickly realized that I didn’t enjoy working for my HVAC repair shop. I decided to open my own HVAC dealership so I could be the boss of these young heating and cooling Hooligans. The only problem was, I needed help advertising my new HVAC business. That’s when I called in my sister and her friends. I had t-shirts made up with our HVAC logo plastered right across the chest. My younger sister and her friends have been wearing my HVAC merchandise for several weeks now… And business has been booming. Maybe I’m not the youngest HVAC worker in town, but I am wise with age.

 

 

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